Giovanni Rodriguez




Santa Clara





Zip Code



Consultant, author, public speaker



CEO of SocialxDesign, co-founder of, board director of Latinos in Social Media (LATISM)

Consultant, author and public speaker on marketing, organizational design, and social technology. Today I am CEO of SocialxDesign, a new consultancy that’s enabling businesses and government agencies to grow by more effectively engaging new audiences. In prior roles, I have served as a senior member of the social-technology team at Deloitte Consulting, chief marketing officer for a publicly traded company, and managing partner of The Conversation Group (TCG), one of the first social consulting firms. Known for my work in designing and executing large-scale marketing campaigns and company launches, I have advised businesses and organizations as diverse as NBC, The New York Stock Exchange, Unilever, SAP, and The White House.

I am a regular contributor for Forbes, a columnist for ClickZ (the “Marketing to Latinos” column), and the author of an upcoming book on how social engagement is helping to remake the way government services are delivered (O’Reilly Media, Winter 2012). In addition, I am a frequent speaker on enterprise collaboration, the multicultural Web, and innovation in marketing. Recent speaking engagements include Enterprise 2.0, SxSW, Pivot, TEDx San Juan, and SES.

I am a founding fellow of the Society for New Communications Research, a member of the advisory board for SES, a founding board director for Latinos in Social Media (LATISM), and co-founder of, a new non-profit dedicated to powering the Puerto Rican diaspora though online and offline social engagement. A graduate of Princeton University, I am an MSc candidate in organizational psychology at The University of London.