The Puerto Rico Diaspora Speaks Up – A Twittter Conversation

Today, November 19th, which happens to be a national holiday in Puerto Rico as they celebrate the "discovery" of the island by Christopher Columbus in 1493, we celebrate a meeting of the minds of the Puerto Rican diaspora. From 8 pm to 10 pm ET, hundreds of Puerto Ricans will gather in the online sphere and communicate about the importance of the Puerto Rican population both in the island and in … [Read more...]

Less than 24 hours to go to the Parranda Summit 2013

Join us in Porto Rico 30th May 2013 for the first ever Parranda Summit. 150+ leaders from the global Puerto Rican diaspora community are gathering to talk about the issues that matter most. Including job creation, entrepreneurship, education, healthcare and empowerment. Don't miss out on this opportunity. Join us. The Parranda way: together To register, visit … [Read more...]

The Big Picture: Society Becomes How You Behave

A leader in the global Puerto Rican diaspora reflects on the impact of social engagement Guest post by Jose Masso [A native of Old San Juan, Puerto Rico, José Masso moved to Boston in 1973.  His career has included prominent and groundbreaking positions in education, communications, politics, entertainment, sports and philanthropy.  Since June 22nd, 1975, generations of radio listeners … [Read more...]

Puerto Rico Has a Capital in Boston

This week -- a really busy one for me, filled with travel -- had many highlights.  But one of the most important -- and moving -- was a day with Boston's public radio personality and all-around amazing person Jose Masso.  The occasion:  the informal launch of the Parranda Boston chapter.  I spent the earlier part of the day with Jose Masso at WBUR, then met with the Boston Parranderos at … [Read more...]

Parranda Comes to Boston!

Dear Parranderos In case yo didn't get the invite, this evening, we are continuing our Parranda Cities program with an informal meet-up in Boston.  Come meet with celebrated Boston DJ Jose Masso and Parranda co-founder Mónica Feliú-Mójer  (I'll be there, too) to discuss what Parranda can mean for the Boston area and what the Boston Parranda community can bring to Puerto Rico at this year's … [Read more...]

Experiencing Parranda in Your Own City — Learn How at Our First Parranda Twitter Party

Dear Parranderos: If you have not yet registered into the we hope you will do so today!  Tomorrow evening - Thursday, January 17th - (8PM Puerto Rico time, 7PM Eastern, 4PM Pacific), we will be hosting a "Twitter Party" to discuss how Parranderos throughout the Greater Puerto are setting up local groups in their cities.  If you are interested in meeting Boricuas in your city, or … [Read more...]

Announcing Parranda Cities! Mapping the Greater Puerto Rico … One City at a Time

Miami to Host First Parranda Meetup this Saturday at Jimmyz Kitchen Wynwood In preparation for our first annual conference in Puerto Rico, this Spring — and to accelerate our global mapping project — today we are announcing the launch of Parranda Cities, an ongoing program to help identify and recruit new members for Parranda in cities throughout the world.   Members of the growing … [Read more...]

The Exiles of Puerto Rico

Who today is leaving the island?  Can social networking bring them “back”? El Morro, San Juan. Source: Wikipedia [Originally published in Forbes, December 10, 2011.  This article was one of the things that brought the first parranderos at together.  We will soon be publishing a sequel to the article on  Stay tuned!] I was at TEDx San Juan this week — the … [Read more...]


Dear Parranderos, Happy Three Kings Day! If you have not yet registered to become a member of Parranda — the doors to the network are now open — please do so before Sunday January 6, El Dia de Los Reyes. Starting Saturday night, January 5th, we will be hosting a virtual parranda on our site to celebrate this special day with conversation, photos, and information about how Puerto Ricans … [Read more...]

A Puerto Rican Restaurant Grows in Northern California

@giorodriguez:  How does a boricua restaurant make it big in San Rafael, a place not particularly well known for its Puerto Rican culture?  By deeply thinking about what it means to be “social.”  [Originally published in Forbes, Dec. 30 2012] As many of my readers know, when I talk about “social” I try not to say “media.” In conversations about marketing, the word media tends to limit … [Read more...]