Join the VIRTUAL PARRANDA on El DIA de los REYES MAGOS!

Dear Parranderos, Happy Three Kings Day! If you have not yet registered to become a member of Parranda — the doors to the network are now open — please do so before Sunday January 6, El Dia de Los Reyes. Starting Saturday night, January 5th, we will be hosting a virtual parranda on our site to celebrate this special day with conversation, photos, and information about how Puerto Ricans … [Read more...]

A Puerto Rican Restaurant Grows in Northern California

@giorodriguez:  How does a boricua restaurant make it big in San Rafael, a place not particularly well known for its Puerto Rican culture?  By deeply thinking about what it means to be “social.”  [Originally published in Forbes, Dec. 30 2012] As many of my readers know, when I talk about “social” I try not to say “media.” In conversations about marketing, the word media tends to limit … [Read more...]

The Virtual Parranda Launches Tonight. But Will You Join us in San Juan this Spring?

Dear Parranderos everywhere:  we are proud to announce that we have opened the doors to the Parranda network, a new project dedicated to the economic, civic, and cultural development of a "Greater Puerto Rico."  Already we have more than 1,200 people on the pre-registration list, and we expect many more to walk through the doors today. But in the middle of all the excitement and commotion, we … [Read more...]

Parranda to Open Its Doors on New Year’s Eve: Let’s Get this Party Started!

After a full week of testing, on Monday — New Year's Eve -- we are finally opening the doors to a beta version of the Parranda network, an online/ offline project dedicated to the economic, civic, and cultural development of a "Greater Puerto Rico."  Among the first folks to go through the door:  1,000-plus boricuas – from San Juan, Orlando, New York, Boston, Chicago, Kansas City, Los Angeles, and … [Read more...]

Where is La Placita in the Greater Puerto Rico?

First thoughts about the blog platform for Parranda.org, and a reflection on the meaning of town squares. As you know, we are launching Parranda.org – a new project devoted to the economic, civic, and cultural development of a “Greater Puerto Rico – this Christmas season. And as you also already know, the name of our organization was inspired by the Puerto Rican parranda, a Christmas tradition … [Read more...]